GROWING YOUR BUSINESS: Having a great team is great way to grow business

by Dan Beaulieu
Business consultant

Building the right team for your small business goes beyond just hiring skilled employees. You’re looking to create a group of people who are not only talented but also committed, passionate, and fully invested in the success of your business. Here’s how you can build a work team that believes in your mission, puts in the extra effort, and sticks with you for the long haul.

• Start with Your Business Vision: Every great team is driven by a purpose. You must first establish and communicate the mission and vision of your business. Make it clear why your business exists, what makes it unique, and how it adds value to your clients’ lives. When your team understands and believes in the “why” of your business, they’re more likely to feel a sense of purpose and pride in their work. This clarity can foster loyalty and dedication that go beyond day-to-day tasks.

• Hire for Attitude, Train for Skill: In small businesses, a positive, can-do attitude is worth its weight in gold. Skills can be taught, but a good attitude and work ethic are often innate. Look for people who exhibit qualities like curiosity, resilience, and enthusiasm. These are the types who will take on challenges with a positive mindset and contribute to a collaborative, upbeat workplace culture. Once you have the right attitude on board, invest in their development. A commitment to training and growth shows employees that you’re invested in them, which often makes them more committed to you.

• Encourage Ownership and Responsibility: People are more passionate about their work when they feel a sense of ownership. Delegate meaningful responsibilities and give employees the freedom to make decisions within their roles. When they feel trusted and empowered, they’re more likely to take pride in their work. Encourage them to treat the business as if it were their own, and they’ll naturally become more invested in its success.

• Foster Open Communication: A strong team thrives on transparency and open communication. Regularly, hold team meetings where everyone can voice their ideas, concerns, and feedback. Let your team know their input matters; it’s a sign of respect and inclusivity. When employees feel heard, they’re more likely to be engaged and committed. Likewise, be honest and transparent with them. Share both the wins and the challenges of the business and let them know they’re part of the journey.

• Celebrate Successes, Big and Small: Recognition goes a long way toward building a passionate team. Celebrate achievements, no matter how small. A simple “thank you” or acknowledgment of a job well done can boost morale and make people feel valued. Consider team celebrations for milestones or successful projects. Recognizing everyone’s contributions reinforces that each person’s efforts make a difference and that their hard work doesn’t go unnoticed.

• Invest in Their Growth: One way to keep your team committed is to show you’re invested in their future. Provide opportunities for learning and growth, whether through training programs, attending industry events, or offering mentorship. By supporting their personal and professional development, you’re showing them they have a future with you and you’re committed to their long-term success. This investment in them creates a reciprocal commitment to your business.

• Create a Positive Work Environment: Finally, remember a positive work environment doesn’t just happen; it’s created. Encourage a culture of respect, support, and collaboration. Foster an atmosphere where people enjoy coming to work, where there’s laughter, camaraderie, and even a little fun. People are more likely to commit to a workplace where they feel comfortable, supported, and connected.

Building a passionate, committed team takes time and effort, but the payoff is immense. When you have a team that believes in your business, shows up every day with enthusiasm, and is dedicated to doing their best, your small business can achieve great things. The right team will help you grow, succeed, and build a reputation for excellence, all while making the journey a rewarding experience for everyone involved. Having a great team is a great way to grow your business.