Leader of Main Street Skowhegan recognized at White House event

Kristina Cannon

USDA Rural Development State Director Rhiannon Hampson joined U.S. Under Secretary for Rural Development Dr. Basil Gooden, in Washington, D.C. Together they recognized Kristina Cannon, President and CEO of Main Street Skowhegan, as a Rural Innovator. Cannon was one of 14 Rural Innovators honored at a special White House event commemorating the positive impact these leaders have in their communities. Public nominations for the awards began in May and were announced this fall.

Maine Rural Development State Director Hampson nominated Cannon for the award. Recently she wrote, “Kristina Cannon is a trailblazer who has revolutionized the way Skowhegan approaches revitalization—through asset-based, community-led initiatives—leveraging outdoor recreation, local agriculture, and entrepreneurship as powerful tools for economic development.” She went on, “Kristina has built trust locally, regionally, and nationally by partnering and collaborating with dozens of organizations, state and federal government agencies, and businesses. Rural Development is proud to be a partner in this work.”

Following the White House gathering, Cannon reflected on her experience in Washington and her work in Maine. “It’s humbling to be honored alongside highly accomplished colleagues from across the nation,” she said. “In rural communities, it’s never just one person doing the work; this recognition belongs to our steadfast partners, supporters, volunteers, and my amazing team who are working tirelessly every day to ensure Skowhegan and Central Maine realize their ultimate potential as a thriving and resilient rural region.”

Under Secretary Gooden helped celebrate the honorees at the event. Recently he traveled to Maine, attending the GrowSmart Maine Annual Summit, in Waterville, on October 21, 2024. In delivering a keynote speech at the summit, he recognized the power of innovative collaborations between federal, state, and local partners in rural communities. “Don’t ever underestimate the power you have when you collaborate,” he urged the audience.

The community leaders recognized as Rural Innovators this week collaborate at all levels. Many have leveraged federal resources to create good-paying jobs, spur economic growth, and improve rural quality of life. At Main Street Skowhegan, for example, Cannon has led an effort to raise more than $10 million for revitalization initiatives. Under her leadership, the organization has become a major player in regional economic development, spearheading a comprehensive approach to community transformation through outdoor recreation. The organization also provides business planning support and programming as part of a regional hub-and-spoke entrepreneurial ecosystem partnership.

Supporting rural-led economic development, investing in rural American infrastructure, and strengthening local and regional food systems were a few of the priorities of the Rural Innovators Initiative. The work of the nonprofit Skowhegan Main Street and partnering organizations exemplify these goals.

Pursuing federal funding can be a labor-intensive but impactful way to advance community projects, and the collaborating groups in Skowhegan have been successful in this regard. For example, this week USDA’s Agricultural Marketing Service announced an award for Maine Grains in Skowhegan to increase grain processing capacity. Previous USDA awards to area nonprofits include a Rural Business Development Grant (Main Street Skowhegan) and a Healthy Food Financing Initiative grant (Land and Furrow).