Nikia Levesque appointed vice president of jewelry association

Nikia Levesque

The Women’s Jewelry Association (WJA) announces the appointment of Nikia Levesque as the vice president of the WJA Foundation. With nearly a decade of experience in the jewelry industry, Nikia brings a profound dedication to advancing women’s careers and a proven track record of leadership and innovation.

Susan Chandler, President of the Women’s Jewelry Association and Chief Merchandising Officer for Citizen Watch America, expressed her enthusiasm about Nikia Levesque’s appointment, stating, “Nikia brings a dynamic blend of industry expertise and unwavering commitment to empowering women. Her leadership will undoubtedly propel the WJA Foundation’s mission forward, inspiring countless women to reach new heights in their jewelry careers.”

Nikia’s journey in the profession is marked by excellence in jewelry retail. In high school, Nikia began her jewelry journey at Day’s Jewelers, in Waterville, in the service department. Her expertise spans marketing strategy, brand management, social media marketing, and customer relationship management. In addition to her WJA board appointment, Nikia is the vice president of marketing at Day’s Jewelers, where she demonstrates exceptional leadership in overseeing the company’s brand strategy, market development, and advertising initiatives.

Throughout her Day’s Jewelers tenure, Nikia spearheaded numerous successful projects, including the seamless launch of a new Shopify website, developing a comprehensive brand book, and the coordination of strategic partnerships with brands like Sea Bags. She played a pivotal role in the platform migration and build of the company’s current website. Her ability to lead cross-functional teams and drive results has been instrumental in elevating Day’s Jewelers’ brand presence and achieving key organizational objectives. Levesque was recognized as part of the Jewelers of America, Class of 2023, 20 Under 40.

Levesque says, “I am deeply honored to assume the role of vice president for the Women’s Jewelry Association Foundation Board. This organization has a rich history of empowering women in the jewelry industry, and I am committed to advancing its mission of fostering education, mentorship, and opportunities for women. Having started in this industry at the young age of 16, I am particularly grateful for the invaluable guidance and support I received from women who paved the way before me. Now, as I step into this leadership role, I am eager to give back and continue learning from the remarkable women in our industry. Together with the dedicated members of the board, I look forward to contributing to the growth and success of WJA, as we continue to inspire and support women in our vibrant and dynamic industry.”