AARP Maine to mobilize older voter campaign

Recently, AARP Maine launched “Protect Voters 50+,” a comprehensive voter engagement campaign to support and protect Mainers age 50 and older as they vote in the November election. The campaign, part of AARP’s nationwide voter engagement efforts, will provide information on where candidates stand on issues that matter to Mainers 50-plus and help them cast their votes safely from home or in person.

A centerpiece of the campaign will focus on providing information about voting options in Maine this fall at www.aarp.org/mainevotes, and through the AARP Bulletin, direct mail, digital communications and paid media.

“AARP is demanding action to make sure that Americans 50-plus – whether they are working parents, family caregivers, or seniors in nursing homes – can vote safely and make their voices heard,” said Lori Parham, AARP Maine State Director. “Politicians need to protect the health and financial security of voters 50+, especially during this pandemic.”
The “Protect Voters 50+” campaign will provide Mainers with the information they need about this year’s elections, including:

• Information on how to vote absentee;
• Questions to ask your municipal clerk to ensure you can vote safely in person;
• Video voters’ guides;
• Polling;
• Issue briefings;
• Direct mail, text messaging, social media and paid media.

“Now, more than ever, Mainers want to hear how the candidates will address key issues like protecting Social Security, bringing down health care costs, and strengthening the economy in this uncertain time,” said Parham. AARP Maine will track key races, sponsor debates, and host tele-townhall events. Election information will be provided through a full-scale digital effort, including, the aarp.org/election2020 hub, AARP Now app, social media, and news alerts.

In addition, AARP is working again with TurboVote this election; a joint effort by America’s biggest brands and organizations coming together in a nonpartisan, long-term commitment to increase voter participation. With the launch of Protect Voters 50-plus, AARP’s TurboVote tool is now live at votingtool.aarp.org, where voters can sign up to receive election reminders, updates on voting procedures and more.

AARP has a proud 34-year history of non-partisan voter engagement and does not endorse or oppose candidates, nor does AARP make contributions to political campaigns or candidates.

We encourage all Mainers to ask their municipal clerk about voting absentee, or should they choose to vote in person, how they can do so safely. In addition, AARP Maine encourages voters to ask questions of the candidates so they know where they stand on important issues, and can make informed decisions on Election Day.