by Dan Beaulieu Business consultant There are a series of books out about what is called Blue Ocean Strategies. The premise is that most businesses operate in the same ocean, “the Red Ocean”, but to truly succeed a company has to swim in their own ocean, the Blue Ocean. This is all fancy metaphor talk […]
by Dan Beaulieu Business consultant Last week we received a Thank You card from the company who had just completed a roofing job at our house. It was not a large job as far as roofs go, just a couple of porch roofs that needed to be replaced. And once again as far as costs […]
by Dan Beaulieu Business consultant A true story. One of our relatives in a nearby town was having trouble with her furnace and needed a repair person. She called the man that had been taking care of her furnace for years. He came over and found that all he had to do was reset the […]
by Dan Beaulieu Business consultant There is nothing more beneficial than donating to local organizations. From churches and synagogues to Little League and Girl and Boy scouts to local school,there is no better way to spend your money than to support local groups. This is true for all communities but especially true for small communities, […]
by Dan Beaulieu Business consultant Years ago, one winter when I was out of town on business, enough snow had fallen – as it will tend to do here in Maine, – that my dear wife was concerned about the snow load on the roof. When she saw a crew working clearing a neighbor’s roof, […]
by Dan Beaulieu Business consultant The very best way to grow your business is to get other people talking about you in a good way. Your customers bragging about your products and services to their friends, neighbors and family is the very best way to gain new customers, without a doubt. Think about that. What […]
by Dan Beaulieu Business consultant No matter what your customers ask, always find a way to help them. If they ask for something that you don’t normally do, then find a way to do it. IF it is a service that you don’t or cannot possibly do then find someone who can provide that service […]
by Dan Beaulieu Business consultant The way your place of business looks is important. It is a visual indication of how your business is run. The way your business looks, in many ways let’s your customers know a great deal about you. In my business, which is working with electronic companies all over the country, […]
by Dan Beaulieu Business consultant “Corporate purpose is at the confluence of strategy and values. It expresses the company’s fundamental – the raison d’etre or overriding reason for existing. It is the end to which strategy is directed.” – Richard Ellsworth, From the new book, Red Goldfish, by Stan Phelps. Here is what Mr. Phelps […]
by Dan Beaulieu Business consultant Did you know that it cost 12 times more to get a new customer than it does to keep one? Here’s a story I came across the other day. This man died and met with Saint Peter. To his surprise the first saint told him that it was his lucky […]