by Dan Beaulieu Business consultant What makes people remember you? What are you known for? One of the great marketing and branding moves you can do to make yourself noticed and remembered is to have something that people remember you for. Something about you and your company that makes you distinctive. A symbol, or a […]
by Dan Beaulieu Business consultant Look, it’s going to happen. Someone once said that if you don’t make mistakes, you are not trying hard enough. So, yes sometimes you will make a mistake, you will screw something up that will make your customer upset and possibly even angry. And then there are sometimes that because […]
by Dan Beaulieu, Business consultant Or ahead of schedule. One of the biggest complaints customers have, whether they are dealing with the cable company or the washing machine repair person, is not knowing exactly when they will show up. Some companies will tell you they will be there sometime on Tuesday! Others will get more […]
by Dan Beaulieu Business consultant No matter how great your small business is, if nobody knows about it, you will fail. I have talked to many business owners who tell me that they do not need to advertise or market their companies right now because they have all the business they need. I always remind […]