by Dan Beaulieu
Last week we received a Thank You card from the company who had just completed a roofing job at our house. It was not a large job as far as roofs go, just a couple of porch roofs that needed to be replaced. And once again as far as costs for putting on a new roof this was a not that expensive…relatively speaking.
The company did a good job, they worked fast, were efficient and cleaned everything up and took it away, all in one day, “easy peasy,” as some people like to say.
But then the Thank You card came in the mail. A real official Thank You card with the receipt for our payment enclosed.
Now some people would think that did not mean much…and I might have been one of them. But I was surprised at how much that one small gesture touched me. After all, this was a roofing company, not a car dealership or other such company where the sales team is trained to send out cards and notices, even birthday greetings, and yes, I do appreciate those “small touches”, but I have come to expect them.
Now to get this card, this small token of appreciation for my business, was truly touching. Not only personally but also professionally as a person who trains companies to make the extra effort to thank their customers.
That card showed me that someone was paying attention. That someone was actually thinking about the customers and working at finding ways to stand out in front of those customers. Someone in that company was making an effort, to look and act professionally.
Think about that for a minute. This was much more than just a card. This was an indicator that this company was focused on being better, on standing out on being memorable and yes, most of all hoping that someone, like me would not only notice, not only appreciate but would tell others about it.
And guess what? It worked because here I am telling you about it.
Always remember that even the small things, like sending out a receipt enclosed in a Thank You card will go a long way in making your business outstanding. And it is a great way to grow your business.
Responsible journalism is hard work!
It is also expensive!
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