China Broadband Committee (CBC) drafts printed publicity material
by Mary Grow
At their Sept. 16 meeting, China Broadband Committee (CBC) members continued planning publicity for the bond issue they are sponsoring on China’s Nov. 2 local ballot. They focused on drafting printed materials, and briefly discussed the next scheduled public presentation.
That presentation will be at 2 p.m., Sunday, Sept. 26, at the Albert Church Brown Memorial Library. The meeting is only on Zoom; there will be no in-person audience. Pre-registration is required by emailing email@example.com; the Zoom link will be provided.
CBC Chairman Robert O’Connor intends to tape the meeting for later viewing. It should become available on the town website, under Live Stream’s list of previous events.
CBC members scheduled another committee meeting at 4 p.m., Thursday, Sept. 23, to agree on who will say what on Sept. 26 and to put their proposed flyer in final form.
The Nov. 4 ballot asks voters to vote yes or no on a long question that, if approved, would authorize, but not require, China selectmen to issue a bond to provide up to $5,608,700 to build new broadband infrastructure in town.
The CBC expects enough additional funding from state and federal grants to cover the total cost of the project, estimated at almost $6.5 million.
During the Sept. 16 discussion, John Dougherty, of Mission Broadband, consultants to the CBC, said that grants are already being awarded. If voters approve on Nov. 2, one use of the bond money could be to provide matching funds so the CBC can start grant applications.
The Sept. 16 discussion of the flyer covered two points, content and distribution methods.
CBC members are working with a two-sided document on standard 8½-by-11 paper. Their task is to explain complexities, including technical internet information, clearly enough so that voters understand what their Nov. 2 decision will mean.
They agree on what the flyer and other informational materials should say, but have different ideas on what to emphasize and how to convey their points most clearly. Both Doherty and Mark Ouellette, head of Axiom Technologies, the CBC’s choice to oversee construction of new broadband infrastructure and to run and maintain the expanded service, advised them to simplify the information to essentials.
Committee members discussed distribution through various means, with the goal of informing as many China residents as possible. In addition to the flyer, they plan yard signs advertising the ballot question.
They also plan to schedule future public informational meetings and discussed possible places to hold them.
More information is available on the CBC website, chinabroadband.net.
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