SCORES & OUTDOORS – Opossum in my space: now it’s become personal

The Virginia opossum

Roland D. Halleeby Roland D. Hallee

It has now become personal.

Over the past 25 years, or so, I have written two columns on the opossum. Mainly because one had been sighted in Winslow, and I have seen a few dead alongside of the highway as a result of collisions with automobiles.

My first encounter with an opossum was in 1967 while living on Long Island, in New York. There was a stockade fence between the property where I was living and the neighbor, and I found it laying, “playing ‘possum,” along the fence.

I never really gave them much thought.

Until last week, when my neighbor from across the street informed me that on two occasions, in the evening. she had seen two, what seemed to be juvenile, opossum coming in and out of the small depression on the front walkway under the steps. A quick investigation revealed nothing.

Since then, I have not seen footprints in the snow, nor have my surveillance cameras picked up any activity, although the cameras are not pointed toward the ground. It is, however, worth my scrutiny.

The opossum, Didelphis virginiana, is a marsupial endemic to the Americas. The largest order of marsupials in the Western Hemisphere, it comprises 103 or more species in 19 genera. Opossums originated in South America and entered North America in the Great American Interchange following the connection of the two continents. Their unspecialized biology, flexible diet, and reproductive habits make them successful colonizers and survivors in diverse locations and conditions.

In the United States and Canada, the only species found is the Virginia opossum, and it is generally referred to as a ‘possum.

The word “opossum” is borrowed from the Powhatan language and was first recorded between 1607 and 1611 by John Smith (as opassom) and William Strachey (as aposoum). Both men encountered the language at the British settlement of Jamestown, Virginia, which Smith helped to found and where Strachey later served as its first secretary. Strachey’s notes describe the opossum as a “beast in bigness of a pig and in taste alike,” while Smith recorded it “hath an head like a swine … tail like a rat … of the bigness of a cat.” The Powhatan word ultimately derives from a Proto-Algonquian word meaning “white dog or dog-like beast.”

Opossums are usually solitary and nomadic, staying in one area as long as food and water are easily available. Some families will group together in ready-made burrows or even under houses. Though they will temporarily occupy abandoned burrows, they do not dig or put much effort into building their own. As nocturnal animals, they favor dark, secure areas. These areas may be below ground or above.

An opossum “playing ‘possum.”

When threatened or harmed, they will “play possum,” mimicking the appearance and smell of a sick or dead animal. This physiological response is involuntary (like fainting), rather than a conscious act. In the case of baby opossums, however, the brain does not always react this way at the appropriate moment, and therefore they often fail to “play dead” when threatened.

When an opossum is “playing possum,” the animal’s lips are drawn back, the teeth are bared, saliva foams around the mouth, the eyes close or half-close, and a foul-smelling fluid is secreted from the anal glands. The stiff, curled body can be poked at, turned over, and even carried away without reaction. The animal will typically regain consciousness after a period of a few minutes to four hours, a process that begins with slight twitching of the ears.

Some species of opossums have prehensile tails, although dangling by the tail is more common among juveniles. An opossum may also use its tail as a brace and a fifth limb when climbing. The tail is occasionally used as a grip to carry bunches of leaves or bedding materials to the nest. A mother will sometimes carry her young upon her back, where they will cling tightly even when she is climbing or running.

Threatened opossums (especially males) will growl deeply, raising their pitch as the threat becomes more urgent. Males make a clicking “smack” noise out of the side of their mouths as they wander in search of a mate, and females will sometimes repeat the sound in return. When separated or distressed, baby opossums will make a sneezing noise to signal their mother. The mother in return makes the clicking sound and waits for the baby to find her. If threatened, the baby will open its mouth and quietly hiss until the threat is gone.

Opossums eat dead animals, insects, rodents and birds. They also feed on eggs, frogs, plants, fruits and grain. One source notes their need for high amounts of calcium. Thus possums eat the skeletal remains of rodents and roadkill animals. Opossums also eat dog food, cat food and human food waste. Opossums are also notable for their ability to clean themselves of ticks, which they then eat. Some estimates suggest they can eliminate up to 5,000 ticks in a season.

With this in mind, if I do have opossum living under my steps, it would be nice if I could capture them and relocate them at camp where they would be very useful in controlling the tick population. They’d also probably put on some weight.

The Virginia opossum lives in regions as far north as Canada and as far south as Central America. The Virginia opossum can often be found in wooded areas, though its habitat may vary widely. Opossums have been moving north in recent years.

The Virginia opossum was once widely hunted and consumed in the United States. Opossum farms have been operated in the United States in the past. Sweet potatoes were eaten together with the possum in America’s southern area. South Carolina cuisine includes opossum, and President Jimmy Carter hunted opossums in addition to other small game. Raccoon, opossum, partridges, prairie hen, and frogs were among the fare Mark Twain recorded as part of American cuisine.

Opossum oil (possum grease) is high in essential fatty acids and has been used as a chest rub and a carrier for arthritis remedies given as topical salves.

Opossum pelts have long been part of the fur trade.

So, I will be watching closely to see if I, indeed, have opossum living with me. With winter settling in, it’s not possible for me to move those stairs at this time.

Roland’s trivia question of the week:

How many times has MLB pitcher Nolan Ryan’s jersey number been retired?

Answer can be found here.

SCORES & OUTDOORS: Would you really want a hippopotamus for Christmas?

Roland D. Halleeby Roland D. Hallee

Roland has taken an early vacation. This is reprinted from the December 24, 2015, issue.

When 10-year-old Gayla Peevey sang her 1953 Christmas song, I Want a Hippopotamus for Christmas, did she really know what she was wishing for?

When the song was released nationally, it shot to the top of the charts and the Oklahoma City zoo acquired a baby hippo named Matilda. Legend has it the song was recorded as a fundraiser to bring the zoo a hippo. But, in a 2007 radio interview in Detroit, Peevey clarified that the song was not originally recorded as a fundraiser. Instead, a local promoter picked up on the popularity of the song and Peevey’s local roots, and launched a campaign to present her with an actual hippopotamus on Christmas.

The campaign succeeded, and she was presented with an actual hippopotamus, which she donated to the city zoo. It lived for nearly 50 years.

That brings us to the point. Had she decided to keep it, it wouldn’t have exactly been a house pet.

She would have had to put in a gigantic pool because the hippos spend most of their day wallowing in the water to keep their body temperature down and to keep their skin from drying out. With the exception of eating, most of hippopotamuses’ lives occur in the water.

Which brings us to another problem. Hippos leave the water at dusk and travel inland, sometimes up to five miles to graze on short grass, their main source of food. That probably wouldn’t have gone over too well with the neighbors and their lawns. Hippos can consume upwards of 150 pounds of grass each night.

The hippopotamus would probably have had problems living in an urban setting. They are among the largest living mammals, only elephants, rhinoceroses and some whales are heavier. They are also one of the most aggressive creatures in the world, and is often regarded as one of the most dangerous animals in Africa. So, you’d probably want to have it on a leash.

But, that probably wouldn’t do any good. An adult male can weigh between 3,300 and 4,000 pounds, with older males reaching 7,100 to 9,900 pounds, and would have no problems breaking a tether. Although a female hippo stops growing at around 25 years of age, the males appear to continue to grow throughout their lives.

And, if it got loose, don’t try to outrun it. Despite their bulk, hippopotamuses can run faster than a human on land. Estimates have put their running speed from 18 to 25 miles per hour. The upside? It can only maintain that speed for a few hundred yards. (Actually, that’s all it would need to run you down).

Peevey’s local public works department may have frowned on her having a hippo. Because of their size and their habit of taking the same paths to feed, hippos can have a significant impact on the land they walk across, both by keeping the land clear of vegetation and depressing the ground. But worse, over prolonged periods, hippos could divert the paths of streams and storm run off.

You’d also have to modify your will and make arrangements for its care. Their lifespan is typically 40 to 50 years, and could possibly outlive you. While some have been known to live longer. Bertie the Hippo, who resides at the Denver Zoo, is currently the oldest living hippo in captivity at age 58 years. Donna the Hippo, had been the oldest living hippo in captivity, but died on Aug. 3, 2012, at the Mesker Park Zoo in Evansville, Indiana. The oldest recorded lifespan was Tanga, who lived in Munich, Germany, and died in 1995 at the age of 61. But there are conflicting reports on Donna. Some say she was 61 years old, while others claim she was 62, which would have made her the longest living hippo in captivity in history. Until recently, Blackie, who resided at the Cleveland Zoo, was the longest living, at age 59, but died on January 13, 2014.

So, if you really want a hippopotamus for Christmas, you’d better do your homework.

Roland’s trivia question of the week:

Tom Brady has won six Super Bowls, (2001, 2003, 2004, 2014, 2016, 2018), name the two NFL quarterbacks to have won four.

Answer can be found here.

I’M JUST CURIOUS: From the Book of Answers & Others

by Debbie Walker

Yes, I found another book and read some things I wanted to share. The name of the book is The Book of Answers by Barbara Berliner and another. I got a kick out of the title so of course I had to have it.

Now you may very well know what the answers to some of these are and the worst to happen will be you’ll know how naive I am.

SO…

How accurate are groundhogs at predicting weather? Sixty years of recording of groundhogs have only been 28 percent accurate. Possibly you or your grandfather did a better job of predicting!

Did you know James Bond (1908-1964) was an agent himself during World War II ?

Do you remember the lucky charm, the rabbit’s foot? (Wasn’t too lucky for him.)

The rabbit is born with eyes open, suggesting wisdom. It spends most of it’s life underground, suggesting a connection to a mysterious underground, and it is prolific (did you ever raise rabbits?) suggesting wealth and prosperity.

Yes, there really was a Mother Goose, a New England widow who married Isaac Goose, adopting a family of 10 and later she had six children. In 1719 she wrote Mother Goose’s Melodies for children.

Okay, now since we are days away from Christmas and the New Year, I have a few questions and answers about traditions for the holidays. (When I was a kid my mom got really frustrated with me and said, “Do you always have to ask so many questions?”) The answer ‘til this very day is “Yes, Mom.”

Traditions create a bond in families, a connection to other family members, the people participating in the present and members who long since passed. You very likely have not actually met some of the creators of your own family traditions.

All this year as we explored the ‘crazy holidays,’ we would have to include these as different families ‘traditions,’ in fact you may have adopted some of those holidays for your friends and families.

And we start the Christmas traditions:

December 24 was observed as Adam and Eve Day. We are talking about 1561 and the forerunner of the forbidden fruit tree was replaced by the modern Christmas tree.

The “12 Days of Christmas” would net you 364 gifts.

The best one to me was: Did you know Santa has a brother? His name is Bells Nichols and he visits homes on New Year’s Eve after the children are asleep and will fill empty plates set out for him with cookies and cakes.

Have a wonderful holiday and Merry Christmas!

REVIEW POTPOURRI: Handel’s Messiah, Frank De Vol and The Irishman

Martin Scorsese (Credit: Photo by Evan Agostini/Invision/AP)

Peter Catesby Peter Cates

Handel’s Messiah

Donald Neuen conducting the Eastman Chorale and Philharmonia, Word, SPCN 7-01-892910, three lps, recorded 1984 at the Eastman School of Music in Rochester, New York.

Donald Neuen

Handel’s Messiah has been recorded numerous times with choirs and orchestras ranging from huge to very small. I have a number of these sets and found at least something good in each of them, because, like so many other masterpieces, it is infinitely and inexhaustibly rich in its musical and spiritual content.

Donald Neuen, still living in his early 80s, worked with the great choirmaster Robert Shaw, taught at Eastman School of Music and UCLA, and led choral groups and workshops all over the country.

For this recording, Neuen took the unusual step of rotating eight different soloists for various arias instead of the usual quartet of soprano, contralto, tenor and bass. This approach gave an extra freshness to this performance with different singers on various numbers. The bass Thomas Paul’s Thus Saith The Lord was quite the nice dynamic contrast to baritone James Courtney’s The Trumpet Shall Sound.

Both the performance and recording make this one of the better Messiahs and it can be recommended, along with ones conducted by Eugene Ormandy, Sir Thomas Beecham, William Christie, Harry Christopher, Neuen’s colleague Robert Shaw and several others. It is also available through various internet outlets and tracks can be auditioned on youtube.

Frank De Vol

and the Rainbow Strings

The Old Sweet Songs of Christmas; Columbia CL 1543, lp, recorded 1960.

Frank De Vol

Frank De Vol (1911-1999) was not only an arranger/conductor for Capitol, Columbia and other record labels, but also appeared in films and on TV as an actor. Fans of Martin Mull’s very funny short-lived late ‘70s series, America 2-Night, might remember De Vol as the poker-faced bandleader Happy Kyne.

The album contains 26 famous Christmas carols and popular songs in sweet string arrangements bordering on the syrupy and best taken in small doses.

The Irishman

The new Martin Scorsese film, The Irishman, is 210 minutes of swiftly moving drama starring Robert De Niro as a ‘house painter’ (pseudonym for hitman) for mobster businessmen, Joe Pesci, as one of the bosses and Al Pacino as Teamsters leader, Jimmy Hoffa. Each of the three gentlemen delivers the kind of performance in which every glance and movement of the character he plays communicates. And every other detail of this brilliant and, of course, violent movie repays close study.

FOR YOUR HEALTH – Four Books For All Tastes: Romance, Domestic Humor, Wild West Whodunit, In Praise Of Gratitude

(NAPSI)—“The Tutor” by Marilee Albert.

Alice wants to be close to her boyfriend in Paris, so off she goes—to Rome. Her other goals? To make art and find a muse. Instead, she finds herself a muse to various men: a TV-host dwarf, lonely banker, alcoholic playboy, aging prince, and the disillusioned Oscar-winning film director, Frank Colucci.

Although at opposite poles of life with little in common—the bright but broke Alice is just getting started and has few prospects, and the married-with-kids Oscar-winner Frank bored and disillusioned—the two form a bond.

Will this be an older, powerful man using his position to seduce a confused young woman, or something else entirely? And will Alice ever find her way?

From Rare Bird Books. Purchase at https://amzn.to/2lBy5LH.

“As Long As It’s Perfect” by Lisa Tognola

To Janie Margolis, “assistant contractor” sounds like the ideal job for a mom whose role raising kids has become routine-but her perfect plan starts to unravel when she and her husband find themselves arguing about everything. Then the economy collapses, and it’s hard to surmount the reality ahead: They are about to sink their savings into rebuilding a new house they can’t afford while trying to sell the one they own. Will Janie find herself homeless before she finds herself a home?

From crushes on contractors to frenzied shopping expeditions to a con artist kitchen designer and workers who fight like schoolgirls, Janie navigates the pitfalls of building all while struggling to stay out of debt and keep her marriage going.

From She Writes Press. To purchase: https://amzn.to/2lKT7ao.

“Killing Pat Garrett” by David G. Thomas

Pat Garrett, the Wild West’s most famous lawman, the man who killed Billy the Kid, was himself killed on a barren stretch of road near Las Cruces, NM. Who killed him? Was it murder? Was it self-defense?

“Killing Pat Garrett” is a different kind of whodunit, not put together from the imagination of a fiction writer. It is a meticulously researched work that considers all sides and presents all evidence in remarkable detail, drawing on new, previously undiscovered information.

This is a ride through the life of a famous Wild West figure, brought to life in actual conversation and documentation.

From Doc45 Publishing. Purchase at https://amzn.to/2lEkkM6.

“Best of No Small Thing: A Mindful Approach to Gratitude” by Deborah Hawkins

“Acknowledging the good that you already have in your life is the foundation for all abundance.”

The author, using Eckhart Tolle’s words as inspiration, has put together a collection of her 50 favorite blog posts, with the hope that they will allow gratitude and mindfulness to elevate the way you see the world and yourself.

Observing events and people in her life to identify the good already present became a regular, almost automatic habit. These moments needed to be charged with emotion in order to have the greatest impact, and she started wrapping stories around them. A companion guide book is also available.

Purchase at http://bit.ly/34A1gzK.

  • BookBites is a continuing series bringing readers information and ideas for their next read. For more reading ideas, visit BookTrib.com and subscribe to the weekly newsletter.

SOLON & BEYOND: Received a letter from NRCM

Marilyn Rogers-Bull & Percyby Marilyn Rogers-Bull & Percy
grams29@tds.net
Solon, Maine 04979

Good morning, my friends. Don’t worry, be happy!

Received a most welcome letter this week that pleased me greatly. It was from the Natural Resources Council of Maine…and it starts with these words: “Thank you for submitting your letter to the editor titled Thankful for Strong Opposition to CMP Corridor that ran on November 17, in the Kennebec Journal. We value your commitment to make the public aware of this critical environmental issue.

“We welcome you to become an NRCM member. Your letter to the editor is aligned with the work that we do. We would like you to partner with us.

“When you join NRCM you are giving the gift of clean air and clean water to the next generation. You are helping safeguard large tracts of land that are home to treasured wildlife and are our solace.

“United we can do what no person can do alone. NRCM raises the collective voice of more than 20,000 supporters in front of state and federal officials, corporations, and policy makers. We protect Maine’s environment through sound science and un wavering advocacy efforts. We connect concerned citizens – like you – with the environmental issues of our time.

“Thank you, again, for bringing awareness to concerns facing the nature of Maine. You have made a difference. If you ever have questions or would like additional information about the projects we are working on, please don’t hesitate to contact me. Please join us as a member today. Sincerely, Stacie Haines; Membership Director. Protecting the Nature of Maine. ”

I was pleased to get that letter which said that it was seen in the Kennebec Journal. I have written several letters to the editor about my feelings for the CMP Corridor through Maine’s beautiful wilderness. Some have been printed, like the one that was mentioned in this letter, but I had given up, and then it was printed.

This issue of The Town Line will be the last one until after the New Year so I am short on news….but hope you will enjoy this poem in these dark, dreary days we’ve been having…It is called All Things Bright and Beautiful. All things bright and beautiful, all creatures great and small, all things wise and wonderful, The Lord God made them all. Each little flower that opens, each little bird that sings, He made their glowing colors, He made their tiny wings. The cold wind in the winter, the pleasant summer sun, the ripe fruits in the garden, He made them, every one, He gave us eyes to see them, and lips that we might tell how great is God Almighty Who has made all things well. (words by Cecil Frances Alexander)

And now for Percy’s memoir called, Of Gifts of Life: Do what you can with the gifts of life and gifts of heart and mind, while they are still within our power to share with humankind – for it is seldom meant to be that gifts we own today, will be forever ours to keep or ours to give away. Don’t let them fade to trials of time or waste to dearths of age, for they are like the joys of youth and luxuries of wage, they’re ours to own for just a while,to do with as we can, that will endear our souls to God and grace our fellow man. (Words by Michael Dubina.)

Have a wonderful happy, Merry Christmas!

FOR YOUR HEALTH: Five foster care facts

(NAPSI)—When a child or youth is placed into foster care, their safety and well-being become the shared responsibility of the community. Organizations such as the nonprofit Treehouse are an important part of the solution. Staff and volunteers work to provide childhood experiences everyone deserves, connection to resources and a successful launch into adulthood.

With close to half a million youth in care throughout the country, numerous challenges remain. Here are five things to know so you can take action.

1. PTSD for Youth

There is emotional trauma in both being removed from home and the uncertainty that follows. PTSD for youth who have experienced foster care is twice the rate of war veterans.

2. School Challenges

Students in foster care change housing placements an average of three times, and with each move, they lose about six months of academic progress. High school graduation rates for youth in care are about 50 percent nationwide, and less than 3 percent earn a bachelor’s degree.

3. Racial Disparities

Children of color are far more likely to enter the foster care system than their white peers. They are more likely to be removed from their home, stay in care longer and are less likely to return home.

4. After Foster Care

Across the country, close to 26,000 young adults exit foster care each year. Nearly all lack the community network necessary for a supported launch into adulthood. More than a third will experience homelessness at some point by age 26.

5. Partners in Hope

Treehouse’s Graduation Success program is dramatically increasing high school graduation rates—with 77 percent of participants completing school. Through a number of programs, youth partner with Treehouse from birth to well into their 20s.

Visit www.treehouseforkids.org to learn more or make a donation. Your donation supports Treehouse programs from Graduation Success to Holiday Magic, which provides thousands of kids a meaningful holiday gift. You can even honor someone you know who has been impacted by foster care.

I’M JUST CURIOUS – Christmas 2019: Birth of a new tradition

by Debbie Walker

I am not sure where this came from, I found it on my computer. I very much agree with what it says so I’ll ask for forgiveness if someone else wrote it. I really don’t remember. I hope it opens at least some minds. It’s also right in line with what my mom wanted in her later years.

As the holidays approach, the giant Asian factories are kicking into high gear to provide Americans with monstrous piles of cheaply produced goods – merchandise that has been produced at the expense of American labor. This year will be different. This year Americans will give the gift of genuine concern for other Americans. There is no longer an excuse that, at gift giving time, nothing can be found that is produced by American hands. Yes, there is!

It’s time to think outside the box, people. Who says a gift needs to fit in a shirt box, wrapped in Chinese produced wrapping paper? Everyone – yes EVERYONE gets their hair cut. How about gift certificates from your local American hair salon or barber?

Gym membership? It’s appropriate for all ages who are thinking about some health improvement.

Are you one of those extravagant givers who think nothing of plunking down the Benjamin’s on a Chinese made flat-screen? Perhaps that grateful gift receiver would like his driveway sealed, or lawn mowed for the summer, or driveway plowed all winter, or games at the local golf course.

There are a bazillion owner-run restaurants – all offering gift certificates. And, if your intended isn’t the fancy eatery sort, what about a half dozen breakfasts at the local breakfast joint. Remember, folks this isn’t about big National chains – this is about supporting your home town Americans with their financial lives on the line to keep their doors open.

How many people couldn’t use an oil change for their car, truck or motorcycle, done at a shop run by the American working guy?

Thinking about a heartfelt gift for mom? Mom would LOVE the services of a local cleaning lady for a day.

My computer could use a tune-up, and I KNOW I can find some young guy who is struggling to get his repair business up and running.

OK, you were looking for something more personal. Local crafts people spin their own wool and knit them into scarves. They make jewelry, and pottery and beautiful wooden boxes.

Plan your holiday outings at local, owner-operated restaurants and leave your server a nice tip. And, how about going out to see a play or ballet at your hometown theatre..

You see, Christmas is no longer about draining American pockets so that China can build another glittering city. Christmas is now about caring about U. S., encouraging American small businesses to keep plugging away to follow their dreams. And, when we care about other Americans, we care about our communities, and the benefits come back to us in ways we couldn’t imagine. THIS is the new American Christmas tradition. Forward this to everyone on your mailing list – post it to discussion groups – throw up a post on Craigslist in the Rants and Raves section in your city – send it to the editor of your local paper and radio stations, and TV news departments. This is a revolution of caring about each other, and isn’t that what Christmas is about?

Have a wonderful Christmas. Contact me at dwdaffy@yahoo.com with your questions or comments.

REVIEW POTPOURRI: Some Christmas music!

Peter Catesby Peter Cates

Some Christmas music!

Bing Crosby-Merry Christmas; Decca DL 8128, mono vinyl LP, released 1955 and consisting of selections recorded 1942-51.

Decades before the term came into use, Bing Crosby (1903-1977) was a true ‘multimedia star’ with his very many successful records, radio shows and films. His major talent was being one of the finest singers who ever lived and who influenced so many other major singers who came after him.

Bing Crosby

I was exposed to his singing very early in childhood but my appreciation of the depths of his talent didn’t kick in until after I was 50. And practically every record of his that I have heard has quality.

What stood out was simply the following. Crosby knew how to use the microphone, to connect with the listener and to convey the heartbeat of whatever he sang, whether it was Lecuona’s sweetly hypnotic Siboney, the old standards Home on the Range and Galway Bay, a Cole Porter or Gershwin number, and World War II’s patriotically wistful A Nightingale Sang in Berkeley Square.

The history of this album in its different releases, from the original 1942 Decca 78 of Irving Berlin’s megahit, White Christmas, to a 2014 re-packaging, is covered with exhaustive fascination in the Wiki piece, Bing Crosby Merry Christmas; Crosby’s recording of that song alone has sold 50 million copies. The album’s mere 15 million sold copies is second only to Elvis Presley’s Christmas album.

Carol Richards

The above mono edition is a pink label Decca with very clean surfaces and the most natural sound , and I speak as one with the least interest in different masterings of the same record.

In addition to White Christmas, 11 choice selections are presented here – the seasonal hymns Silent Night, Adeste Fideles and God Rest Ye Merry Gentlemen;Faith of Our Fathers, which he made his own; I’ll Be Home for Christmas, Jingle Bells, Santa Claus Is Coming to Town, It’s Beginning to Look a lot like Christmas, Christmas in Killarney, Mele Kaliki­maka and my special favorite, the best rendition of Silver Bells that I have ever heard that he recorded in the exquisitely honed harmonizing with Carol Richards on July 8, 1950.

 

 

GROWING YOUR BUSINESS: Spreading the holiday business cheer!

Growing your businessby Dan Beaulieu
Business consultant

This time of the year is a perfect time to show your customers how much you appreciate their business, and especially their loyalty throughout the year. It provides an excellent opportunity to connect with your customers a bit more personally.

Look, there is nothing that says that you have to do anything for your customers. You have provided them with a service, or a product, and they have paid you and that’s good enough. Leave it at that…but that would be a missed opportunity to create customer loyalty. So, don’t do that if you’re serious about growing your business.

By giving your customers a small token of your appreciation, not to mention good will, you are creating a bond with them that goes deeper than the normal customer relationship. The effort is small (not to mention fun!) and the rewards are enormous.

If you’re a landscaper, then give your customers a nice fresh wreath for their front door, or a poinsettia.

If you’re in the restaurant business, offer your customers a special holiday desert… on the house.

If you own a spa, then give your customers a free bottle of that special lotion, they like so much.

If you’re a newspaper carrier and you hand out holiday cards, make sure you sign them with a little message. Even if you have a hundred customers, the effort will be worth it.

Even if your business is less personal like a plumbing or electrical business, there is no reason for you to miss out on this opportunity of bonding, through giving. Send your customers a beautiful holiday card signed by your team (Yes, please sign your cards, there is nothing more impersonal than cards with a printed signature if that’s what you plan to do…don’t bother, the effort is destroyed). Or, send them a beautiful calendar, something they can use all year long. Or better yet put a discount coupon in with the card.

And one thing more, let’s do role reversal here. When you receive a gift from your customer. A card. Or a restaurant gift card, or a monetary gift, make sure you thank them by sending a thank you card. A gift from a customers means you are doing a good job for them, and they appreciate you. Show them that you appreciate them and the gift by sending them a nice handwritten thank you card.

This time of the year, is the very best time to spread good cheer and gratitude and also assure your customers that you appreciate their patronage. And that’s a wonderful way to grow your business.

Have a safe and happy holiday season.