GROWING YOUR BUSINESS: Customer retention is everything

Growing your businessby Dan Beaulieu
Business consultant

Did you know that it cost 12 times more to get a new customer than it does to keep one? Here’s a story I came across the other day.

This man died and met with Saint Peter. To his surprise the first saint told him that it was his lucky day, he was going to get to choose whether he wanted to go to heaven or the other place. He first took a look at heaven and it was a very lovely place filled with people walking around with beautiful smiles on their faces, all in white robes playing small harps and looking contented. “Not bad, but not terribly exciting.” he thought. So, he asked to see the other place expecting to see what he’d always heard about it. But much to his surprise, it was beautiful. It was like the best resort in the world with a long sandy beach, blue water, wonderful climate and best of all a lot of beautiful people walking around in bathing suits while sipping exotic looking drinks.

“This is for me!” he thought excitedly. And he told St. Peter that he had chosen the other place. The old saint smiled and waved him in.

But once he got there the man saw that it was just as he had been told. There was fire and brimstone, and screaming, moaning and gnashing of teeth. He was, of course, disappointed, so he walked up to the devil to ask him what had happened.

And with that devilish grin the devil happily told him, “before you were a prospect, now you’re a customer.”

Now this is more than a funny little story, there is a serious message here. Most of us in business spend almost all of our time trying to acquire customers. We advertise, we offer first time offers, we give two for one deals and super introductory offers just about anything to win new customers.

But then what do we do once those prospects become customers? Think about it. It’s not much different for our customers than it is for that poor guy who chose the other place.

That is why we need to focus on giving our customers great service. We have to do everything we can to not only satisfy our customers, but also delight them into sticking around.

Here is what exceptional customer service can mean for your company:

  • First of all, happy customers will tell other people about how happy they are with you and thus, you will get new customers.
  • Increased retention means increased profits.
  • Happy customer will buy more from you.
  • You will have a happier business environment. Employees are much happier delivering great customer service.
  • And distinct competitive advantage.

And one more thing: Customers will focus on the service they received much longer than the price they paid. – Kelly Henry.

And that’s the best way to grow your business.

Note to reader: This column was influenced by Kelly Henry’s excellent book Define and Deliver Exceptional Customer Service

CRITTER CHATTER – Helping animals in need: you can make a difference

Don Cote clearing the pathways at the Duck Pond Wildlife Care Center, in China. (File photo)

by Jayne Winters

You might think that winter is a respite for Don Cote and the three “regular” volunteers at the wildlife center. While it’s true they don’t have admissions of new-born animals, the months after fall releases and before springtime births are hardly quiet.

There are still critters on-site that were not old enough or healthy enough to be released in October, as well as new admissions for animals injured by vehicles, predators, or human interaction. Dishes need to be washed, towels laundered, food prepared, kennels and cages cleaned, and tarps replaced, all of which become even more tedious with snow removal and thawing frozen water dishes. Many of us complain during the winter months about the shortened daylight, but feeding and cleaning chores at Duck Pond Rehab can’t be postponed or delayed just because it’s dark.

There is no question that the Center could use physical assistance, especially during the winter. Although Don has a snow plow, he can’t get too close to outside pens and shoveling is required, along with sanding slippery areas on the foot paths. Fencing, enclosures, and tarps often need to be repaired. Roofs need to be cleared of snow and ice. If you have any general handyman experience, are dependable and punctual and interested in lending a helping hand, please contact Don at the number, or Amy at the email, listed below.

While many well-meaning and caring folks would like to help as hands-on volunteers, there are health and safety concerns to be considered. As Carleen Cote wrote in a July 1997 column, each human caregiver presents a different scent and voice pitch and tone, which add stress to the animals, especially youngsters, so help in feeding is not in their best interest. Working with and around wildlife always presents the possibility of being bitten or scratched. The cost for a volunteer’s required rabies protection and other vaccinations can be prohibitive.

If you aren’t able or prefer not to provide light labor, there are plenty of items on the Wish List which are always needed: bleach, cleaning supplies, heavy duty garbage bags, newspapers (no shiny inserts), towels, dry dog and cat food (no dye), canned dog and cat food (no dye), paper towels, bagged shavings, frozen berries (no syrup), birdseed, and even apples (not from recently sprayed trees). Please be advised that leftover, torn or opened bags of pet food cannot be accepted.

Financial donations, whether as cash, check or gift cards (Hannaford and Walmart are visited weekly), are, of course, always appreciated to help support the Rehab Center’s work. Don told me he puts about 14,000 miles a year on his vehicle to trap, transfer and release wildlife. Food and medical expenses typically cost $30-35,000 a year.

There’s no denying these months of Covid restrictions have limited our in-person interactions with others, but they don’t limit acts of kindness. If you know of an organization or school that would like to support Duck Pond Wildlife Care Center, fundraisers can still be successful with money collected in donation jars, bottle returns, or a percentage of sales dedicated to the wildlife. All donations go directly toward the care of the animals.

Donald Cote operates the Duck Pond Wildlife Care Center on Rte. 3 in Vassalboro. It is a non-profit federal and state permitted rehab facility which is supported by his own resources and outside donations. Mailing address: 1787 North Belfast Ave., Vassalboro ME 04989 TEL: (207) 445-4326. EMAIL: thewildlifecarecenter@gmail.com.

SCORES & OUTDOORS: Lady bugs are good things to have around the house: Really!

The common ladybug

Roland D. Halleeby Roland D. Hallee

Ladybug, ladybug, fly away home
Your house is on fire and your children are gone
All except one, and that’s Little Anne
For she has crept under the warming pan.

The ladybug as immortalized in the still-popular children’s nursery rhyme. They have been, for very many years, a favorite insect of children. But what about these little bugs that appear in our houses at certain times of the year?

Well, they come from the beetle family Coccinellidae, and are found worldwide with over 5,000 species, with more than 450 native to North America.

It is known by numerous names, but only in the U.S. is it called a ladybug. Other names include ladybirds, God’s cow, ladycock, lady cow and lady fly. Scientists increasingly prefer the name ladybird beetle, as ladybugs are not true bugs.

Coccinellids are small insects, and are commonly yellow, orange, or scarlet with small black spots on their wing covers, with black legs, head and antennae. A common myth is that the number of spots on the insect’s back indicates its age.

For the sake of this column, let’s refer to Coccinellids by the commonly-known name, ladybug.

A few species are considered pests in North America and Europe, but they are generally considered useful insects, as many species feed on aphids or scale insects, which are pests in gardens, agricultural fields, orchards and similar places. These insects were introduced into North America from Asia in 1916 to control aphids, but is now the most common species as it is out-competing many of the native species. While predatory species are often used as biological control agents, introduced species of ladybugs out-compete and displace native insects, and become pests in their own right.

Ladybugs are brightly colored to ward away potential predators. Mechanical stimulation — such as by predator attack — causes reflex bleeding in both larval and adult lady beetles, in which an alkaloid toxin is exuded through the joints of the outer shell, deterring feeding. Ladybugs are known to spray a toxin that is venomous to certain mammals and other insects when threatened.

These insects overwinter as adults, aggregating on the south sides of large objects such as trees or houses during the winter months, dispersing in response to increasing day length in the spring. Eggs hatch in three to four days from clutches numbering from a few to several dozen. Depending on resource availability, the larvae pass through four phases over 10-14 days, after which pupation occurs. After a molting period of several days, the adults become reproductively active, and are able to reproduce again. Total life span is one to two years on average.

Predatory ladybugs are usually found on plants where aphids or scale insects are, and they lay their eggs near their prey, to increase the likelihood the larvae will find the prey easily. A larva uses its sharp jaws to crush an aphid’s body and sucks out the aphid’s juices.

The most common plants where you will find ladybugs include any type of mustard plant, such as other early blooming nectar and pollen sources, like buckwheat, coriander, red or crimson clover, and legumes, and also early aphid sources such as bronze fennel, dill, coriander, caraway, angelica, tansy, yarrow of the wild carrot family, dandelions and scented geraniums.

These insects are sensitive to synthetic insecticides.

Many cultures consider ladybugs lucky. In many countries, including Russia, Turkey and Italy, the sight of a ladybug is either a call to make a wish or a sign that a wish will soon be granted.

In Christian areas, they are often associated with the Virgin Mary, and the name that this insect bears in various languages in Europe corresponds to this. Though historically many European languages referenced Freyja, the fertility goddess of Norse mythology, in the names, the Virgin Mary has now largely supplanted her.

For example, freyjuhoena (Old Norse), and Frouehenge (Norwegian) have been changed into marihone, which corresponds with Our Lady’s Bug.

Although the ladybugs are beneficial insects to have around, they still gather the curiosity of children. In the animated film, A Bug’s Life, Francis the Ladybug (voiced by Dennis Leary) is an aggressive beetle and the clown in P.T. Flea’s circus. The contrast between him being a male and a “lady”bug, is a recurring joke in the film.

Don’t squish that ladybug, it will keep unwanted insects off your plants, and even entertain the children and grandchildren.

Roland’s trivia question of the week:

Red Sox player Dustin Pedroia recently announced his retirement. He won the American League MVP award in 2008, becoming only the second Red Sox second baseman to do that. Who was the other?

Answer can be found here.

SOLON & BEYOND: Yore Upscale Resale Shop is unique

Marilyn Rogers-Bull & Percyby Marilyn Rogers-Bull & Percy
grams29@tds.net
Solon, Maine 04979

How time flies! Here it is already February 15, as I sit here to write this column. I do have one wonderful item to tell you about: One day last week, Lief and I went to North Anson to the Yore Upscale Resale Shop which had opened last year on October 3, 2020. Hadn’t heard a thing about this wonderful place and would like to thank the person who shared this information (actually, I overheard someone talking about it, and my always big ears were open wide). It was on a COLD blustery day so I didn’t get too much information, but I intend to go back, the love and atmosphere in the building spoke wonders to this nosy long time writer. Anyway, this wonderful shop is in the building in North Anson that used to be used as a medical office as you go into North Anson from Solon. It is open 9 a.m. – 5 p.m., Tuesday through Saturday and is run on donations and good hearts. They put things out daily, and every room was full of very nice things; many of them free. There were only two women working and they said that so far they have been doing well.

As we were leaving a young couple came in with a small boy with a grin from ear to ear, and one of the women said, “He comes in every week.”

I would say that much more is being accomplished by the love shared. I was told that four domestic violence families have been relocated with clothing, furniture, dishes and décor, etc. They have helped a few cancer victims with gas to get to places they needed to go. Bought food, donated variety of things to school, etc. Not sure of the name of the woman who is in charge of this wonderful place, but I will return and find our more.

That is all I have for recent news, and so I will continue to fill you in on old news, and it is more about Flagstaff and the ones who once lived there, and how they felt about being driven from their homes by the flooding of Flagstaff by Central Maine Power Company. I can’t think of very many of my friends and family that are still living to remember the fires and destruction that took place back in the building of the dam in the 1940s . This is one of many clippings I have of all that took place back during the days when the fires threatened their houses. This is one of them, “Flagstaff People Prepare To Leave Town Due To Fire.” It was written by Olena V. Taylor. She tells about the Old Home celebration and then goes on to tell about cleaning up after the celebration with these words, ” But we certainly couldn’t go back to normal, On Thursday afternoon, fires began to get out of hand and by 5 p. m. the fire above the village had advanced to the Walter Hinds farm, a distance of a mile, with a strong wind blowing the flames and smoke swiftly toward our town. It looked very serious for about an hour and many were the boxes and suitcases packed with valuables to be ready for instant evacuation of our homes. But a slight shift in the wind and a quick action of the firefighters changed our fears to just concern. On Thursday and Friday the same thing happened – the morning would find us hopeful that at last the fires were under control. By noon the smoke would be back and rolling in billows. Out of town firefighters would begin rushing about in their efforts to control the fires which threatened the town. Late Saturday afternoon a new fire on the Plains in an old lumbering area began to grow and advance swiftly in spite of all the efforts of the firefighters. Again the road was closed and people began gathering their valuable papers and precious belongings into bags for a quick get away if necessary. A fire at the foot of Flagstaff Pond had advanced to the foot of Jim Eaton Hill and in the old cutting of years ago, going to the top of the hill and down the east side. It was gaining in seriousness and the guests at Camp Adeawanda at Spring Lake were evacuated to the Green Farm, in Coplin, upon the advice of the fire wardens. But fortune smiled again. Sunday morning we awoke to the most welcome sound of all – the patter of rain. A steady downpour all day put out the smaller fires and diminished the ferocity of the larger ones. Now we are looking ahead to a more normal living and to the enjoyment of our last summer as residents of Flagstaff.

That is just one of the many heart hurting stories of the sad days leading up to when we would have to leave our cherished home town of Flagstaff.

There are many more! …. That is probably why I dislike the proposed Central Maine Power Co. Corridor through Maine. It will take away much of Maine’s beauty by cutting so many of our beautiful trees and the fires it may start in our most beautiful state.

I have many more stories that I could tell about the sadness of being driven from our homes in Flagstaff, and one of the things that makes me sad is that I am just about the last one left to remember all of what it was like when the above happened.

Now for Percy’s memoir entitled Risks: To Laugh is to risk appearing the fool. To Weep is to risk appearing sentimental. To Reach Out for another is to risk involvement. To expose Feelings is to risk exposing your true self. To place Dreams before a crowd is to risk their loss. To Love is to risk not being loved in return. To Hope is to risk despair. To Try is to risk failure. But the greatest hazard in life is to risk nothing. The person who risks nothing, does nothing, has nothing, and is nothing. They may avoid suffering and sorrow, but they cannot learn, feel, change, grow, love, live…. Only a person who risks is free. (I’m not sure who wrote the above: I had copied it by hand and the name written was Janet Rand; If by chance, Janet should read this column, I think it says so much and I thank you.)

Give Us Your Best Shot! for Thursday, February 18, 2021

To submit a photo for this section, please visit our contact page or email us at townline@townline.org!

HERE’S LOOKING AT YOU: Michael Bilinsky, of China Village, captured this tufted titmouse which seems preoccupied with its visitor.

EXPECTING SOMETHING?: Emily Poulin, of South China, photographed this blue jay looking skyward.

LOOKING FOR SNACK: Joan Chaffee, of Clinton, snapped this pileated woodpecker as he drills into a tree looking for something to eat.

I’M JUST CURIOUS: A collection of tidbits

by Debbie Walker

Well, I’ve been reading again. That, of course, means I have some tidbits to share with you tonight. These are all coming from the 2021 Farmer’s Almanac. I love those little books! They are loaded with ideas and information, not just the weather or gardening. So much more.

I’ll share these with you:

• One kind word can warm three winter months.
• You can’t buy happiness, but you can buy ice cream, and that’s sort of the same thing.
• Peel and freeze bananas for use in smoothies. Toss into blender, no need for ice.
• Have you ever bought baguettes and the next day they are too hard to break off apiece? Sprinkle the crust with water, wrap in foil and bake in toaster oven for five minutes.
• Broken a glass? Get a slice of bread and wipe up the glass pieces.
• Freeze lemons – not something I ever thought of. Slice a lemon and freeze the slices for use in your water. First pat them with a paper towel and place in single layer on baking sheet lined with parchment paper. Once frozen, then you can bag them up.
• Oranges – save and dry the orange peels. They work well as fire starters.
• A pants hanger makes an effective recipe holder. Hang from cabinet door and use the clips to hold the recipe card or pages for smaller cookbooks.
• Place a binder clip on the head of razors to protect them and your fingers when traveling. (It works!)
• Wish I knew this one when I was working with first and second grade kids! When shoelaces won’t stay tied, wet the shoelace, and then tie it. It will stay tied.
• Gum in your pet’s hair? Saturate the gum with olive oil, shampoo the dog as you normally would.
• As counterintuitive as it sounds, foods that are hot – in temperature and spice – may be better at cooling you off than ice cream.
• If seagulls fly over the sea, do bagels fly over the bay?
• If the plural of tooth is teeth, shouldn’t the plural of booth be beeth?
• If the plural of goose is geese, shouldn’t the plural of moose be meese?
• If tomato is fruit, is ketchup a smoothie?
• If pro and con are opposite, is congress the opposite of progress?

Can Birds Predict the Weather?

If the rooster crows on going to bed,
You may rise with a watery head.

Or – If a rooster crows at night,
There will be rain by morning.

People have observed that an approaching storm makes birds restless. And it was believed when a rooster can’t rest , he tends to crow more.

If birds fly low, expect rain and a blow.
Or if birds fly low, then rain we shall know.

A drop in air pressure causes air to become “heavier”, making it difficult for birds to fly at higher altitudes.
Birds on a telephone wire predict the coming rain.

There’s no real evidence that birds just resting on a wire indicate any sort of weather approaching.

I’m just curious about the one ‘when cows are laying down it means rain.’ They didn’t mention that one. I hope all this gave you a smile. Please remember these all came from the 2021 Farmer’s Almanac. Any questions or comments can be sent to DebbieWalker@townline.org. Have a safe, healthy week. Thanks for reading!

REVIEW POTPOURRI: The Bronte sisters poetry

Anne, Emily, and Charlotte Brontë, by their brother Branwell (c. 1834). He painted himself among his sisters, but later removed his image so as not to clutter the picture. (National Portrait Gallery, London.)

Peter Catesby Peter Cates

In 1846, a slim volume, Poems by Currer, Ellis and Acton Bell, was published in Great Britain, sold two copies and generated three unsigned, but very positive reviews. Currer, Ellis and Acton Bell were, due to the damn-with-faint-praise prejudice against women writers, pseudonyms for Charlotte (1816-1855), Emily (1818-1848), and Anne (1820-1849) Bronte. Since the sisters were little girls, they were writing poems, romances and stories as games of the imagination.

The Brontes were three of six children born to the Reverend Patrick (1777-1861) and Maria (1783-1821) Bronte. From all accounts, the parents were very kind, committed to education and provided material needs. But the family was cursed by tragedy and sorrow. The oldest daughters Maria and Elizabeth died in their teens, the mother perished from tuberculosis when Emily, the youngest, was only three and the remaining three girls and one son passed away within a seven-year period, with the father outliving all of them.

Emily is arguably considered the most gifted of the three sisters as a poet and contributed 21 poems to the volume; a book of her collected poems would number over 200.

The usual adjectives of powerful, eloquent, beautiful, sublime seem like very tired cliches when describing their effect. Her passionate, solitary nature lent the several ones I have read a complex range of emotions (the fascination with the wild, windy English moors and rocky cliffs in her novel Wuthering Heights strengthen her poetic imagery) and, even more importantly, universal wisdom of a spiritual nature.

One of the unsigned reviews praised her poems for a “fine, quaint spirit” and that they had “things to speak that men will be glad to hear, – AND an evident power of wing that may reach heights not here attempted.”

I offer The Old Stoic:

“Riches I hold in light esteem,
And Love I laugh to scorn;
And lust of fame was but a dream
That vanished with the morn;

And if I pray, the only prayer
That moves my lips for me
Is, ‘Leave the heart that now I bear,
And give me liberty!’

Yes, as my swift days near their goal,
‘Tis all that I implore:
In life and death a chainless soul,
With courage to endure.”

This poem conveyed Emily’s scorn of materialism, ‘Riches in light esteem’; her disdain for ordinary notions of romance, ‘Love I laugh to scorn’ – she was the consummate introvert and allowed very few people to get close to her, except her sister Anne, but she was compassionate towards the less fortunate; and a fearless search for righteousness and spiritual victory – ‘In life and death a chainless soul, /with courage to endure.’

One of Emily’s teachers wrote the following:

“She should have been a man – a great navigator. Her powerful reason would have deduced new spheres of discovery from the knowledge of the old; and her strong imperious will would never have been daunted by opposition or difficulty, never would have given way but with life. She had a head for logic, and a capability of argument unusual in a man and rarer indeed in a woman…. impairing this gift was her stubborn tenacity of will which rendered her obtuse to all reasoning where her own wishes, or her own sense of right, was concerned.”

Her sense of right and of tender compassion are interestingly juxtaposed in the following anecdote. When she was six, her brother Branwell had been naughty and their father asked how he should deal with the little guy. She replied, “Reason with him, and when he won’t listen to reason, whip him!”

Emily Bronte came down with a cold while attending her brother’s funeral in September 1848, which developed into tuberculosis, but she refused all medical help until the very end when it was too late, being determined that no doctor would poison her. She died within three months on December 19, at 2 p.m., with older sister Charlotte tending her.

To conclude, one of Emily’s untitled poems:

“All hushed and still within the house;
Without – all winds and driving rain;
But something whispers to my mind,
Through rain and through the wailing wind,
Never again.
Never again? Why never again?
Memory has power as real as thine.”

FOR YOUR HEALTH: Keep Your Air Clean

(NAPSI)—People are increasingly concerned about dirt and germs these pandemic days, but many are neglecting an unseen area where airborne contaminants can lurk: the air ducts.

Even in the cleanest house, the indoor air system can recirculate dust, dirt, and particles from renovation and remodeling projects.

Why It’s Important

Your home’s heating and cooling system is the lungs of your home. The system pulls air from your rooms; filters, heats or cools it; and sends it back out again.

Unfortunately, the average home generates 40 pounds of dust a year, so the filters can’t get every speck. They get clogged and can send contaminants back into your home.

This can lead not only to unhealthy air—a particular problem for children, seniors and those with respiratory or autoimmune conditions—but higher energy bills as well.

What To Do

Fortunately, it can be easy to have clean ducts when you turn to a reputable, certified HVAC professional.

Where To Turn

Making it simple to find one is NADCA (National Air Duct Cleaners Association). Its members comply with a code of ethics and meet the organization’s high standards. For a list of certified, nearby professionals, visit www.nadca.com.

GROWING YOUR BUSINESS: Why do customers use your company?

Growing your businessby Dan Beaulieu
Business consultant

How often do you ask yourself that question? How often to you ask you customers that question? Think about that as a different approach to your messaging and your advertising strategy. The true purpose of any business is to find a need and fill it. No less but often a lot more.

Yes, they hire you because they have a need for what you offer.

People need to be fed; they need a restaurant.

People need to be fed pizza; they need a pizza parlor.

People need to have their house remodeled; they need a contractor.

People need a new bathroom; they need a plumber.

And… well, you get the picture.

Now the next step is to dig a little deeper. This mean finding out things like.

What do people consider a great restaurant? Or another way to look at it, what do people hate about restaurants?

What kind of pizza do they prefer? Or another way to look at it, what do people dislike about pizza parlors?

You see where this is going right? You will not have a business without customers. And you will not have a successful business with happy, contented and most importantly repeating and returning customers. And the best way to do this is to find out what they like and give it to them.

In the end it is all about not only giving customers what they need and want but it is also figuring out how to give them more. It is about something called the customer experience.

Customer service is one thing. Customer service is giving the customer what they asked for. It is about making sure that they are getting what they want when they want it. It means taking care of a customer when they come into your store. It is about mowing their lawn or plowing their driveway the way they asked you to do it. It is about giving them what they expect, what they pay for. That is customer service and that is a certainly a good thing.

Customer experience is taking it to another level. It is much more than giving the customers what they want it is delighting them as well.

It is the extra handful of fries that Five Guys throws into your bag of fries.

It is the car repair service department that also washes your car before they return it to you.

It is that special sample of new top shelf Tequila that your local Mexican restaurant asks you to try out.

It is that beautiful poinsettia that your landscape company leaves at your door at Christmas.

It as all of these special things that lead to great customer experience that goes beyond merely satisfying your customers but keeps them coming back for years and years and that is the very best way to grow your business.

SCORES & OUTDOORS: Brown-tail moth caterpillar is back in the news in 2021

browntail moth caterpillar

Roland D. Halleeby Roland D. Hallee

Well, it looks like the brown-tail moth caterpillar is back in the news in 2021 with news that they are abundant in the central Maine area, including Waterville, Vassalboro, China, Albion and Winslow, according to a Maine Department of Agriculture Conservation and Forestry report. In all, 54 Maine communities were on the list.

I have seen and been around brown-tail moth caterpillars before, but the summer of 2020 was my first contact with one.

We had been doing some extensive outdoor renovations at camp this spring. With the tick population at record high numbers, we’ve been clearing and pushing back growth and decaying leaves further back into the woods, away from the camp. We had also torn down our old screened-in room, and prepared a new platform for the new one to be installed later. During all of this, we dress accordingly, long-sleeved shirts, long pants, socks and boots, to try to alleviate the possibility of ticks jumping on-board.

Apparently, there was another enemy out there. With the high, sustained winds, I somehow came in contact with airborne hairs from the brown-tail moth caterpillar. Saturday found both my arms, left shoulder and upper thigh on my left leg, covered with a pinkish rash, that itched like the dickens.

I have since dispatched three of the caterpillars I have found strolling along my deck.

They were accidentally introduced to the United States in the 1890s. During the early 20th century they were present from eastern Connecticut northward into New Brunswick, Canada, but a subsequent severe population collapse reduced the territory to parts of coastal Maine and Cape Cod, Massachusetts, by the late 20th century. One theory for the decline appeared to be a parasite introduced to combat gypsy moths. Starting in 2015 there has been a population spike and territory expansion along coastal Maine.

Hairs from the caterpillars are toxic for humans, causing a poison ivy-like itchy rash of up to weeks duration due to mechanical and chemical irritation. Direct contact with larvae is not necessary, as the hairs are shed and can become windblown. Toxins in the hairs remain potent for up to three years. Outdoor activities such as mowing a lawn or raking leaves in the fall can cause exposure.

The brown-tail moth is an invasive species in the United States and Canada, having arrived in Somerville, Massachusetts, circa 1890, and becoming widespread there and in neighboring Cambridge by 1897. Initial outbreaks were most evident in pear and apple trees. Doctors reported “poisonings” (skin rash) far worse than poison ivy rash. Within a few years it was seen as a serious, fast-spreading, horticultural and health problem – apparently, not enough though, to cause a complete shutdown of the country. Through the early parts of the 20th century it was present in much of New England from eastern Connecticut to Maine, and northward into New Brunswick, Canada, but the 1906 introduction of the parasitic fly Compsilura concinnata to counter gypsy moths collaterally impacted brown-tail moths. By the late 20th century the habitat was reduced to the coast and islands of Maine, and also parts of Cape Cod, Massachusetts. Cold and wet weather hinders re-expansion of the population outside its current territories, although starting in 2015 there has been a population spike and territory expansion in coastal Maine, from Portland to Bar Harbor.

Photographs taken from aerial fly-overs are used to identify areas where the trees have been denuded of leaves, by the moth, and where the branch-tip tents are present. The white-winged adults are nocturnal and strongly attracted to light; a report from 1903 likened their appearance around streetlights as being akin to heavy snowfall.

The brown-tail moth produces one generation a year. Eggs are laid in July and hatch in August.

In the United States, many species of birds prey on the winged adults, including English house sparrows and blue jays (I wonder if that is what has led to an increased number of blue jays around our bird feeders at camp?)

How to control it? Branch-tip webs can be clipped in winter and very early spring, and either dropped into a bucket of soapy water or burned. Gloves should be worn. Appropriate pesticides should be applied before early May because that is when the larvae start to develop harmful hairs. For organic garden and farm situations there are sprays that use a strain of Bacillus thuringiensis (Bt).

Cicely Blair wrote a paper about the rash caused by the brown-tail moth caterpillar in the British Isles. It, and other descriptions, confirmed that loose hairs can break off and cause very itchy rashes on contact with skin, as well as breathing difficulties similar to asthma if inhaled. Rashes can persist for weeks. The same symptoms have been reported as far back as 1903. The reactions are due to a combination of mechanical and chemical stimuli, the barbed hairs in effect becoming lodged in and physically irritating the skin.

The species should be handled using protective gloves at all stages of its life cycle. Shed hairs blow about, and can be brought indoors on clothing and shoes, so rashes can occur without the victim coming in direct contact with the caterpillars.

Brown-tail larvae have been reported as feeding on 26 genera of non-resinous trees and shrubs belonging to 13 different families. This is considered unusual. Non-specific host plant feeding combined with its tendency to reach extreme outbreak densities makes this species a major pest of fruit orchards, ornamental trees and hardwood forests. Partial list of plant species: apple, cherry, beach plum (Cape Cod, Massachusetts), beech, elm, grape, hops, maple, oak, pear, raspberry, rose and willow. An early description of the introduction to the United States in the 1890s identified pear and apple trees as most greatly afflicted, but mentioned that once trees were entirely bare of leaves, the larvae would descend to the ground in great numbers and move toward any leafy plant, including vegetable plants.

The hairs are almost like silent attackers. You may acquire the rash without even knowing it, as I did. All the precautions and protections I took were to no avail once the hairs became airborne.

I did find out, though, that baby powder will relieve the itching, but the best “antidote” I found was Benadryl spray or cream. That completely took away the itching, although the rash remained.

Meanwhile, be on the lookout for the little irritating critters come warmer weather.

Roland’s trivia question of the week:

In Super Bowl LV, the Kansas City Chiefs failed to score a touchdown in the game. This has happened three times in the Super Bowl era. Once in 1971 when Dallas defeated Minnesota, 24-3. When was the other?

Answer can be found here.