TOCmedia to host three new social-media marketing business-breakfast events

TOCmedia will host three new social media marketing business-breakfast events, “How to Recruit & Retain Top Talent on Social Media.” The series will kick-off on Friday, January 31, at Thomas College, on West River Road, in Waterville.

TOCmedia, the Waterville-based digital marketing firm, has announced the next three upcoming presentations in its popular “Social Media Breakfast Central Maine” (SMBCME) series of business-breakfast presentations. Hosted by Tracy O’Clair, President/CEO of TOCmedia, the social-media marketing business-breakfast series is designed to empower local business, nonprofit, and entrepreneurial marketers. The series is sponsored by The Harold Alfond® Institute for Business Innovation at Thomas College.

Each “Social Media Breakfast Central Maine” presentation will spotlight 2020’s best practices in social-media marketing, as revealed by a speaker from one of Maine’s most marketing-savvy business organizations or nonprofits.

The first presentation, on Friday, January 31, will feature Rob Gould and Katie Denoia, Director of Public Relations and Strategic Communications Specialist, respectively, at WEX Inc., who will speak on the topic “How to Recruit & Retain Top Talent on Social Media.” Rob and Katie will reveal today’s most savvy social-media tactics for highlighting your organization’s culture, increasing engagement with great future employees, and showcasing why you offer a great place to work.

Subsequent Winter 2020 SMBCME speakers will be Anthony Ronzio, Director of Digital Strategy at Colby College, who will present “Going Digital in a Physical World” on Friday, February 28; and Luke Labree, Chief Marketing Officer at Dennis Paper & Food Service, speaking on the topic “The Secret to a Successful Social Media Strategy” on Friday, March 27. Each of the SMBCME speakers was carefully selected for his/ her distinctive talent, social media expertise, and ability to illuminate and share empowering advice and insights to marketers in today’s rapid-paced, constantly changing digital-marketing landscape.

Each SMBCME event will be held in the Spann Student Commons, at Thomas College, 180 West River Road, in Waterville. Advance registration and payment of $15 is recommended for your convenience at http://Social-Media-Breakfast-Central-Maine.eventbrite.com. The admission fee includes breakfast and coffee, plus a 30-minute business-networking opportunity from 7:30 to 8 a.m. For more information, please visit www.Thomas.edu/haibi or call Tracy O’Clair at (207) 512-0532.

Tracy O’Clair, President/CEO of TOCmedia and a certified Constant Contact solutions provider, founded her digital marketing firm in 2009 and launched the “Social Media Breakfast Central Maine” series of educational presentations in 2014. TOCmedia serves businesses and other organizations who want to successfully spotlight their brand, enhance their growth, and heighten their visibility through social-media marketing management, email marketing, digital advertising, and blogging solutions. For more information, please visit https://toc-media.com/ .

Named for Maine’s premiere entrepreneur and innovator, The Harold Alfond® Institute for Business Innovation at Thomas College has been established to spur economic vitality in Central Maine by nurturing the very talent that will assist in the creation of both jobs and wealth for the area. The institute provides the platforms from which instruction, training, events, mentoring, and access to talent are all made available within the context of entrepreneurship and innovation. For more information, please visit www.thomas.edu/institute.

LETTERS TO THE EDITOR: Times have changed

To the editor:

Former Maine Governor Paul LePage gave a speech at Colby College last month. Their Diamond Auditorium was filled from the entrance to the speakers platform with students lined up holding signs expressing opinions on how to improve human conditions. Perhaps I was the only senior citizen there.

Mr. LePage traced his French-Canadian origins in Maine. He came from a large family and was on his own at age 11 when a business family, in Lewiston, took him in. He later took courses at Husson College, in Bangor. Upon graduation he was excused the balance of his tuition for the many ways he benefited the school through clubs and extracurricular activities.

During my lifetime, there have been many changes. Millionaires have become billionaires. An Indian chief once said, “White man is good at making things, but poor at distributing them.”

In the workforce women holding jobs now outnumber men. Competition has replaced cooperation, and children suffer most from the discord and neglect.

Regarding sexual orientation, men differ from women. Diversity advances a species. Darwin called this natural selection. Same sex stems from the dysfunctional family with delinquent fathers, single mothers, and both parents at jobs. Just consider the vices that can infiltrate a home at electronic speeds.

Drugs are more readily available, both legal and illegal. The network of interstate highways has made criminal activity profitable. Also, there is the violence due to the availability of hand guns and assault rifles. A lack of human values is a factor.

A house divided and vacant will not endure. As there are rules for driving, so there are rules of a higher order. These make for a successful lifestyle regardless of rank.

Abraham Lincoln was born into poverty. He learned to read and write from a Bible with help from his stepmother. As a young man, he studied law from borrowed law books to pass the bar exam in Illinois. He served twice in the legislature there. Twice he was elected president of the United States. From reporters, much of his home spun humor and wit has been recorded. “No one is poor who had a godly mother.” He stood six foot four inches tall. When asked he was known to say, “A man stands tallest on his knees.”

Russell Vesecky
Waterville

Alison Linscott participates in mock business negotiations for 2032 Olympic location

Alison Linscott, a management major, from Waterville, was one of 25 students to participate in a mock business negotiation for the 2032 Olympics as part of the Lasell College Fall Connected Learning Symposium on December 4, 2019, in Newton, Massachusetts.

Linscott played the role of Judoka Sergiu Toma, an athlete, to represent Dubai, United Arab Emirates, in a mock negotiation for the location of the 2032 Olympics. The negotiation took place over the course of three days, with the second day coinciding with the Connected Learning Symposium. Each student’s team presented their city’s issues, interests, and concerns regarding the negotiation process, according to Assistant Professor Janet Huetteman, who teaches the course on business negotiation at the College’s School of Business.

Throughout the exercise, groups asked questions of the exercise’s mock International Olympic Committee (IOC) and made direct pitches. Huetteman facilitated the three-day process, at the end of which a winner was selected by the mock IOC.

Literacy Volunteers – Waterville Area awarded 6 Who Care Agency of Distinction

Literacy Volunteers – Waterville Area’s President Janna Townsend, right, and Eve Sotiriou accepted the 6Who Care’s Agency of Distinction award, at a ceremony held at the Portland Museum of Art. (photo courtesy of Lucille Murphy)

NewsCenter Maine, Channel 6, makes 45th annual presentation

News Center Maine has announced that Literacy Volunteers – Waterville Area, has been named this year’s winner of the 6 Who Care Agency of Distinction award.

Literacy Volunteers – Waterville Area’s Eve Sotiriou, with Lee Nelson, of WCSH TV channel 6. (photo courtesy of Lucille Murphy)

For the past 45 years, Literacy Volunteers – Waterville Area has provided free, confidential, one-on-one literacy instruction to adults. By working with adults who have never learned to read, those where English is a second language and teaching parents how to help with their child’s reading skills, Literacy Volunteers – Waterville Area is helping to create successful families.

Who Care is a one-of-a-kind opportunity to honor volunteers and agencies making a difference in our community. These volunteers could be neighbors or friends of yours. They build, they teach, and they inspire. They are people that go about their day never expecting a thank you for the things they do.

NEWS CENTER Maine partners with United Way of Greater Portland and our sponsors, TD Bank and Dead River Company, to honor the volunteers who see a need in our communities and fill it with care and dedication.

This is the 20th anniversary of 6 Who Care. 140 winners have been able to allocate their grant winnings to local nonprofits throughout Maine.

NEWS CENTER Maine’s 2019 6 Who Care winners have been selected. Our Board of Governors had the difficult task of choosing the winners from a group of volunteers that are all helping to make Maine communities better places.

Literacy Volunteers – Waterville Area’s Eve Sotiriou, center, is sandwiched by Pat Callahan, left, and Amanda Hill, both of WCSH TV channel 6. (photo courtesy of Lucille Murphy)

Three local students on Dean College fall 2019 dean’s list

Dean College, in Franklin, Massachusetts, is pleased to announce the local students that have earned a place on the dean’s list for the fall 2019 semester. These students have demonstrated a serious commitment to their studies while at Dean College.

Zoe Derosby, of Waterville;

Cami Dubois, of Winslow;

Joshua Veilleux, of Winslow.

Melissa Brugnani promoted to mortgage loan officer at Kennebec Federal Savings Bank, in Waterville

Melissa Brugnani, recently promoted mortgage loan officer at Kennebec Federal Savings Bank. (contributed photo)

Melissa Brugnani, who offers more than 20 years’ experience in banking and a “we treat every customer like family” work sensibility—has been promoted to Mortgage Loan Officer for Kennebec Federal Savings, in Waterville.

In her new role, Ms. Brugnani will professionally assess the credit-worthiness of those seeking various types of individual mortgages in the Waterville/Central Maine area, and match eligible mortgage-seekers with a financial solution thoughtfully designed to meet their individual and/or business needs.

“I am so excited to be promoted to mortgage loan officer, particularly at Kennebec Federal Savings,” said Ms. Brugnani. “KFS has been named a ‘Best Place to Work in Maine’ for six years in a row, and we work hard each day to pass that neighborly, positive, affirming experience along to each and every customer. When you walk in the door here, you become family.”

Allan Rancourt, President of Kennebec Federal Savings, said Ms. Brugnani was promoted to her new position because of her “neighborly professionalism” and passion for customer service. “With Melissa, ‘We treat you like family’ isn’t just a slogan. It’s the way she treats every customer, every day.”

Raised in Livermore Falls, and Massachusetts, Ms. Brugnani served from 2007 to 2017 at The Bank of Canton, in Canton, Massachusetts, and from 1999 to 2007 at Eastern Bank, in Randolph, Massachusetts. She has been employed at Kennebec Federal Savings since moving home to Maine in 2017.

For more information, please contact Rene Turner at Kennebec Federal Savings, 207-873-5151.

Creates! accepted into Maine Master Naturalist Program

Serena Sanborn in a historic re-enactment of Mattie (Martha) Wadsworth was one of the first women to publish in Entomological News. Born on July 26, 1862, Mattie was an amateur entomologist who lived in rural Maine. (contributed photo)

An exciting new chapter will begin in the new year for Serena Sanborn, education and outreach coordinator at Waterville Creates!, as she has been accepted into the Maine Master Naturalist Program! The Maine Master Naturalist Program is a nonprofit volunteer-based enterprise that trains people to become citizen-naturalists.

The graduates of the Maine Master Naturalist Program help enrich nature education in Maine. The program is quite extensive, with 100 hours of in-depth training and more than 200 hours of practice as students learn about topics varying from Maine’s ecological systems to conservation biology, animals, geology, and more!

The program extends beyond graduation, with students promising to volunteer their time leading nature walks and sharing their knowledge, becoming part of a nexus of naturalists around the state, and having opportunities to continue learning about Maine’s natural world through advanced seminars. Upon her completion of this course, Serena has plans to expand on her already popular guided nature walks, share her knowledge through fun activities, and design even more programming around nature education.

“I am delighted not only to expand my knowledge and participate in this program, but also for all the opportunities that this will allow me to bring back to the Waterville community,” says Sanborn. “I have always been an advocate for citizen science, involvement with the outdoors, and the connections to art, so I’m thrilled and honored to be accepted into a program that focuses on something so dear to my heart.”

Hallees celebrate 50th wedding anniversary

Roland and Joan Hallee

Roland and Joan Hallee, of Waterville, were feted on the occasion of their 50th wedding anniversary at a celebration held at You Know Whose Pub, in Waterville, on November 22, 2019, with 60 family and friends in attendance. The occasion was planned by their children and grandchildren.

Roland Hallee and the former Joan Dechaine were married on November 29, 1969, at St. Francis de Sales Catholic Church, in Waterville, with the Rev. Raymond Picard officiating.

The Hallees have two children, Angela Hallee, of Waterville, and Ryan Hallee and his wife Rachel, of Rome.

They have five grandchildren, Kassandra Bisson and husband Blake, of Belgrade, Travis Brunette, of Pittsfield, Hallee Brunette, of Waterville, Hunter Hallee and Megan Hallee, both of Rome.

Mr. Hallee is currently the managing editor of The Town Line newspaper, in South China, a position he has held since 2005, after also being editor of the Valley Times, in Pittsfield, and the Somerset Gazette, in Skowhegan. He also worked for 19 years with the Waterville Morning Sentinel.

Mrs. Hallee is currently the receptionist at Corpus Christi Parish, in Waterville, after retiring from a 39-year career as an inside salesperson with the Waterville Morning Sentinel.

Roland is the son of the late Conrad and Ida May (Labbe) Hallee, and Joan is the daughter of the late Raymond and Lois (Beaulieu) Dechaine, and niece to the late Adrien and Simone Paradis.

Maine politics: A conversation with five local legislators

(photo by Eric Austin)

This is the first of a three-part series written by Eric W. Austin.

(The following does not necessarily constitute the opinions of The Town Line staff or its board of directors.)

by Eric W. Austin
Sometimes the noise from Washington is so loud, it drowns out what’s going on right here in Maine. A few months ago, the Maine Legislature wrapped up their first regular session with a final vote on a two-year state budget. So, with legislators on recess until January, I thought it would be a good time to catch up with them to discuss their thoughts on the recent legislative session.

In my research for this series of articles, I sat down with five Maine state legislators, including Senator Matt Pouliot, representing District 15 (Augusta, China, Oakland, Sidney and Vassalboro); and representatives Catherine Nadeau (Winslow and part of Benton), Bruce White (Waterville), Justin Fecteau (Augusta), and Richard Bradstreet (Vassalboro, Windsor, Somerville and part of Augusta). I thank each of these public servants for spending the time to answer my questions, and for their consent to have the interview recorded so I could provide accurate quotations.

This first article will look at some of the accomplishments of the last legislative session, with subsequent articles focusing on other issues that came up in our discussions, such as: the biggest challenges facing Maine over the next few decades, the impact of social media on local politics, and the state of partisanship in Augusta (it’s not as bad as you think!).

Maine’s first regular legislative session generally runs from January to June (in 2019, it ran a bit late as budget talks dragged into July). This first session is where the majority of bills are proposed and voted on and the all-important two-year budget is drawn up, debated and signed. Any bills not voted on during this first year may either go away or – if they have been specially authorized – they may be carried over into the second year, called the second regular session.

The second regular session will begin in January 2020, but only runs until about April. Although the legislature won’t have a full budget to contend with, it may still have supplemental budgetary items on which to vote, and the governor also has authority to submit additional bills for them to consider.

Justin Fecteau

By anyone’s estimation, 2019 was a busy legislative session. It was the kind of session that left an impression on freshman representative Justin Fecteau of Augusta, who sits on the Education and Cultural Affairs Committee. “I think we nearly broke the State House capacity,” he told me at Huiskamer Coffee House on Water Street, in Augusta, a business he runs with his wife, Grace, when he’s not teaching German at Maranacook Community High School.

“Twenty-one hundred bills were submitted for a six-month legislative session,” he said. “We were putting a lot on the people that work in the advisors office.” The legislative advisors office is a nonpartisan service in state government which helps legislators turn their ideas into legal text.

Catherine Nadeau

I asked Catherine Nadeau, a representative from Winslow who is serving her fourth and final term before retiring from the House in 2020, what legislative accomplishments she was most proud of from the last year. “We provided $130 million [in] property tax relief,” she responded. “That’s what we accomplished this year. We increased the Homestead Exemption by $5,000, [from $20,000] to $25,000. We expanded eligibility for the Property Tax Fairness Credit.” She also mentioned the inclusion of an additional 800 seniors under Maine’s Drugs for the Elderly program and the recent MaineCare expansion. She finished by saying, “This is what we got done, and we still have a surplus.”

Matt Pouliot

Senator Matt Pouliot, who also supported increasing the Homestead Exemption, recognizes the property tax burden on Mainers, especially for low income or fixed income residents. He actually wanted to raise the Homestead Exemption even higher. “I had a bill in to increase it to $50,000 with full reimbursement from the state,” he said, “because we are all hearing from our constituents: property taxes are a challenge for us – especially folks who are those baby boomers just getting into retirement, living on a fixed income. Even if their home is paid for, that property tax bill keeps going up and up and up, and it makes it more difficult for them to live on a fixed income.”

Bruce White

Bruce White, a freshman representative from Waterville, was particularly proud of the legislature for increasing the percentage of municipal revenue sharing this year. Municipal revenue sharing is a way of reimbursing cities which pay a larger percentage of state taxes.

“Cities like Waterville, where a lot of commuters come in during the day – you have the hospitals and colleges and stuff – [so] we have more strain on our city,” Representative White explained. “We need more fire safety, and police safety, and [the increase in municipal revenue sharing] helps us.

“It got decreased over the years,” he said. “It was down as low as two percent – it was supposed to be five [percent]. Waterville, for instance, in the last ten years, has lost – because it got reduced – about $1.1 to $1.2 million a year on average that we used to generate.”

The level of revenue sharing is always a tug of war between the state and city governments.

White continued, “We increased it from two percent to three percent starting in fiscal year 2020. For Waterville, that was $670,000 they received more than last year. That’s a big deal. That’s almost a mil right in Waterville. That helps our elderly, low income, middle class – everybody. That was a big success. The following year it goes up to 3.75 percent, so we’re on our way up to get it back to where it was originally.”

Despite the additional services delivered to Mainers like the expansion of MaineCare to benefit the state’s seniors and the increase in municipal revenue sharing, which will return more money back to local communities, both representatives White and Nadeau pointed to a surplus at the end of the last fiscal year and a growing Budget Stabilization (or “rainy day”) Fund.

The state’s accounting can be a bit tricky to untangle, especially since this particular subject is partial to a great deal of political spin, but essentially, the last fiscal year, ending June 30, saw a surplus of approximately $168 million, meaning this was the amount by which state revenues exceeded state expenditures. For some comparison, the state’s surplus from the previous two-year budget, in 2017, was $110.9 million. Since Maine is a state that requires a balanced budget by law, some surplus at the end of the year is expected.

The budget surplus is only part of the story, however. Also important is what the government decides to do with that surplus. This year, legislators rolled $139.2 of the $167.8 million back into the new budget, leaving $28.1 million of actual surplus. After a small amount (about $6 million) was set aside for several high priority requirements, including operating capital, the governor’s contingency account, the FAME loan insurance reserve, and state retiree health insurance, the remaining surplus, about $22.1 million, was divided according to an 80/20 split, with the largest portion, $18.1 million, deposited into the Budget Stabilization Fund, also known as the “Rainy Day Fund.” This is the state savings account meant to protect Maine from budget shortfalls in case of an unexpected recession or other statewide emergency. According to Maine’s Department of Administration and Financial Services, the total balance of our Budget Stabilization Fund, including this year’s deposit, is now at $236,904,105.

The other 20 percent of the remaining surplus, or about $4.5 million, was deposited into the Property Tax Relief Fund. This is a new fund created during the most recent legislative session, and replaces an account originally set up by the LePage administration simply called the Tax Relief Fund. In previous years, 20 percent of the state’s surplus was deposited into this fund with the intention that, when the fund reached a certain balance, it would trigger a permanent 0.2 percent reduction in the state income tax for all Maine residents. (The fund has never reached those specified limits, and so no reduction in the income tax rate has ever actually been triggered.)

However, this year the legislature made two changes to that earlier policy. First, the former Tax Relief Fund was combined with several other funds and renamed the Property Tax Relief Fund. It’s still fed through deposits of 20 percent of the state’s budgetary surplus, however the methodology which triggers tax relief for Mainers has been significantly changed. Instead of activating a permanent reduction in Maine’s income tax after reaching a specified balance, it will now trigger a rebate of at least $100 for Maine homeowners who have applied and qualified for the Homestead Exemption, once the fund has a sufficient balance to cover such a rebate. That limit was reached this year, so many of you should be receiving $100 checks in the mail by next March.

The change in how the tax relief is triggered is important because the old rules rewarded tax relief based on the level of a resident’s income, with higher income residents receiving a larger benefit than those on the lower end of the income scale. In contrast, under the new rules, all eligible homeowners collect the same $100 rebate regardless of income, although Mainers who are renters – or those who do not qualify for the Homestead Exemption – are left out in the cold.

While Maine’s Budget Stabilization Fund continues to grow, it’s current balance might not paint as rosy a picture as one might think. The two-year budget passed this year in the legislature totaled $7.98 billion, so although $237 million in Maine’s “Rainy Day Fund” might seem like a lot, is it really? Some representatives in Augusta don’t think so.

Richard Bradstreet

“Sooner or later we’re going to have a recession,” explained Vassalboro Representative Richard Bradstreet, who voted against the two-year budget. “It’s going to come and we have to be ready for that.”

Senator Matt Pouliot expressed similar reservations about the recent budget. “This is the first budget that I voted against in my seven years of legislative service,” he said, “because the increase in spending was just so drastic in such a short period of time that I couldn’t get behind it.”

The current budget represents an increase of just over 12 percent above the previous budget of $7.1 billion, signed in 2017. This increase is nearly three times more than the rate of inflation over the same period, although state revenues have also risen during that time. Most of the budget increases come from the expansion of Maine’s Medicaid program, MaineCare; the rise in the percentage of municipal revenue sharing; and increases for education and opioid treatment.

For some expert advice on Maine’s fiscal health, let’s turn to Sarah Austin, a policy analyst for the nonpartisan group, the Maine Center for Economic Policy (and of no relation to the author of this article). She testified earlier this year before the Maine House and Senate as a subject matter expert about the recent tax relief changes and the importance of building up cash reserves to help the state weather future economic storms.

Sarah Austin

“According to the most recent analysis from the Consensus Economic Forecasting Commission and Revenue Forecasting Committee,” she stated in her testimony from May, “Maine’s Budget Stabilization Fund contains only 37 percent of the funds necessary to withstand a moderate recession without cutting into baseline spending or raising revenue.”

I asked her via email if she was suggesting Maine still needed to do more to prepare for a possible economic downturn. She replied, “Good fiscal policy isn’t necessarily the rallying cry of the public, but yes, having reserves does impact the speed and adequacy of state responses during recessions. [A Budget Stabilization Fund of] $650 million could get us through a moderate recession without cutting services when they are most critical to supporting the economy.”

So, although the current financial reserves contained in Maine’s Budget Stabilization Fund are at some of their highest levels ever, good fiscal policy suggests they should be significantly higher if Maine is to survive a sudden slump in the economy unscathed.

And that is just one of the challenges Maine is facing as we head toward the middle of the 21st century. Based on my discussions with five local legislators, the next article in this series will take a deeper look at the biggest obstacles to Maine’s continued growth and prosperity: things like an aging workforce and the difficulty of attracting younger families to settle and build their lives here in Maine, the state’s need for skilled tradesmen and how it’s driving up prices for everyone, rising healthcare costs and the increasing strain on Maine’s do-it-all school systems, and much, much more!

Eric W. Austin writes exclusively for The Town Line newspaper about issues important to central Maine. He can be reached at ericwaustin@gmail.com.

Mid-Maine Chamber and KV Connect to host “Meet the Reps”

Mid-Maine Chamber of Commerce and KV Connect will host “Meet the Reps,” an event that brings members of the business community and public together with elected officials at all levels of government, Wednesday, December 18, 2019, from 5:30 – 7 p.m., at Chace Community Forum, located at 150 Main Street in Waterville (Bill & Joan Alfond Main Street Commons).

The two organizations renewed their partnership for the upcoming legislative session in order to continue to encourage communication between business and community leaders, professionals and young professionals, and their government representatives.

The event is free and open to the public, but registration is appreciated. Please contact Mid-Maine Chamber of Commerce at 873-3315 or cindy@midmainechamber.com if you plan to attend. This event is possible thanks to the sponsorship of Central Maine Growth Council and Kennebec Savings Bank.